Tuesday, August 19, 2008

Real Estate Technology

As a communications officer for my local board of REALTORS®, it is important to reaearch the many technologies available for marketing listings, various mobile technologies, as well as marketing tools to promote agents and their listings.

Social Sites like FaceBook, ActiveRain, Twitter and Trulia are great tools for real estate professionals. These sites allow agents and brokers to share tips and trade secrets to others in the real estate communities. Also potential buyer and sellers visit these sites, making these sites wonderful free marketing tools as well. Although many REALTOR® boards provide tools to their members for surviving in down markets, there are many sites with great information for the proactive agents trying to succeed in these trying times.

Many know that there is a cycle in real estate as in many sales professions. With the housing markets and the economy on a decline, it is a matter of time until the cycle starts to turn for the better. The recent tax stimulous program as well as the Housing and Economic Recovery Act of 2008, Washington is giving many incentives to turn the market around, and for many regions it has had a quick (positive) impact on home sales.

For the latest real estate news NAR (National Association of REALTORS®) and Inman News have great resources for finding news, technology, law changes etc. for real estate professionals. Also check your state baoard as well as local boards for news in your area.

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